A new article from the project has just been published in Higher Education. It is by Predrag Lažetić, and is called ‘Students and university websites—consumers of corporate brands or novices in the academic community?’. It compares the positioning of students and corporate branding features on higher education institution websites within the higher education systems of Denmark, England, Germany, Ireland, Spain and Poland, and argues that there is considerable diversity in the portrayal of student applicants, rather than a common construction as only consumers. You can read the full article here.
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Constructing the higher education student: a comparative study of six European countries